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The concept behind Kicks Coffee Cafe was conceived in early 2001 and the cafe received its first home within Wal-Mart in Plano, TX in November of 2003. Since that time, Kicks Coffee Cafe has been featured in quite a few press articles both nationally and internationally. Some of our more prominent press coverage is presented here for your enjoyment.

December 3, 2006
Dallas Morning News
Wal-Mart plus Wi-Fi yields a convergence

August, 2006
AC Nielsen
Wal-Mart Analytics, ACNielsen Consumer Segmentation and Targeting (read article)

July 15, 2006
Construction News
Contractor "Kicks" things up a notch...

June 1, 2006
Display and Design News
Wal-Mart's new face...

May 5, 2006
Koeppel Direct
Organic Foods, Hip Clothing and...

March 24, 2006
BusinessWeek
Wal-Mart Fishes Upstream

March 22, 2006
Dallas Morning News
Wi-Fi and Sushi at Wal-Mart?

March 14, 2004
Supermarket News
Upscale Coffee Cafe Kicks up business...

BIGFOOT DIPS TOE IN COFFEE
Fortune Magazine
January 16, 2004

(FORTUNE Magazine) – ...It seems the big-box retailer is looking to give shoppers a low-key, upscale place to relax. Kicks Coffee Cafe, in a Plano, Texas, Wal-Mart, has low lighting and wooden chairs that make it a dead ringer for its heavyweight competitor. Wal-Mart says it has a purely landlord-tenant relationship with the shop, though the corporation had been considering a cafe concept when the Kicks proposal came in.

One unique Kicks development is an in-store delivery service, although there are kinks to work out. As of early December, a single Kicks employee wandered the giant Wal-Mart taking orders. If you were lucky enough to find him, you could order a cup of coffee--and stay put until it was delivered. But a test cup of house coffee in the actual cafe was, according to one customer, "a lot better than Starbucks."

Kicks is also taking a cue from its landlord and offering fancy coffee drinks at slightly lower prices than the competition's--about 25% below what a nearby Starbucks is charging. It remains to be seen whether the formula is a success. A Wal-Mart spokeswoman said the superchain has no plans to expand the partnership with Kicks: "We've got the one, and we'll watch that. We tend to test things quietly at Wal-Mart and see if things meet the fancy of our customers." Tests may be quiet, but major developments at Wal-Mart rarely are. If Kicks is a hit, Starbucks will be paying attention.

December 5, 2006
ABC Channel 8 - Dallas, TX